Niches are the most talked about web marketing strategies in Internet Marketing. Locating a niche market can be fairly easy, if you have the right knowledge and tools so that you can find a profitable Niche, with very little difficulty.
You should always start with a Niche Market that you are generally interested in or have some basic knowledge about. Trying to find a Niche that realy dosn't float your boat, will end up sitting on the shelf with little to no further advancement on your part. If you can't think of a Niche, as a general rule of thumb, think of something you like to do in your spare time, like a Hobby perhaps.
Think about things that you enjoy, such as collecting things, RC Cars, playing the guitar or archery. Don't spend too much time trying to think of one because you will not take action and end up missing out. Once you have located your Niche Market, you will need to do some research to see if that Niche has a strong target market, is popular, in demand and will be profitable.
There are some more advanced nich web marketing strategy tools out on the net these days of which some can really zone in on untapped niche's that have been un-discovered. In addition to the more high tech tools you have your traditional ones that can get you moving easily and effortlessly. Google keyword Tools and Word Tracker for example, are some great tools you can use to get started.
You want to start off by using a keyword or keyword phrase for that Niche Market and do a basic search. You can use any tools that you are most familiar with to do this, a planned niche web marketing strategy will start with some browsing. Once you have searched your phrase or phrases, Pick the top 5 phrases that come up in your results.
You will know right away if there is even a market for the niche you are targeting by the amount of people that are searching for different variations of your Niche Market keyword phrase. If you have more than 500 searches in your top 5 phrases, than you have found one that has some promise. If it is less than that you really need to just move on and select another one right away. Let's pretend that your top 5 have more than 500 searches. At this point we will need to determine if that niche is going to make you money.
Right away you need to create a folder and keep it somewhere where you will have easy access to it. The reason, of course, is because you will need to refer to the information you will be collecting often. Now go to Google's home page along with your top 5 phrases or keywords you selected and enter them one at a time into the search bar. What you are going to see is what everyone talks about wanting to have, their site on Google's page 1.
Now you need to look at the number of results that word or phrase has that you entered. Let's say for example you typed "Quilting for the Beginner" and the results were 14,300,000 this would be a good indication that that niche market is active.
Next, you need to determine how many AdWords are in that phrase. The reason for this is to see if there are a lot of people bidding on those words. The more bidding, the more profitable that Niche Market is likely to be. The place I use frequently, to look at this data, is called spyfu. This site will let you see how much money, on average, marketers are spending with Google AdWords, for that phrase. Repeat this for each of the 5 phrases you chose.
What you want to see is a bunch of large numbers with very low competition. If there are lower than 10 competing ads than your web marketing strategy has just paid off big time. As long as there is people spending money, and the niche market is alive, 99% of the time you will make money.
Now to wind things up, you are going to want to dig a little deeper into your chosen Niche Market to create some dominance. What I want to make clear is, as our prior example of "Quilting for The Beginner" you will want to go a bit further and focus on something like, "How a Beginner can Quilt like a Master". Get my drift? Good.
Go to yahoo answers and check to see what kinds of questions people are asking that are specific to your Niche. This will help you to discover patterns or popular trends in regards to questions. This will help you later on so that you can target those people and address those questions with solutions. By doing just that bit of learning you can come up with a good 5-6 different questions that you can address in a report by using bullet points and giving some clear benefit as to how it is going to help those looking for the answer.
You may also create a "top 10 ways to"...or "7 easy steps to"... etc. Can you see how this could cause a niche marketing internet frenzy? Get yourself to really stand out. You will also learn that this technique is highly used by super affiliates as a niche market strategy, so you will need to be focused and confident if you want to de-thrown the IM super stars.
If you plan and work, your niche market strategy, the proper way, you too will become a super star as well.
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